I thought the stakeholder ecology we did in Service Design was complicated….

I spent a good part of my Thanksgiving break working on a stakeholder ecology of the baseball fan experience. Its complicated and a bit ugly, it could definitely benefit from another take at some point, but for now, it does a great job of showing all the moving parts in the fan experience.

As I move forward and begin to create insights, opportunities, and concepts, I will use this model to map these and see how they might affect the current experience. Who can be eliminated? Whose role can be elevated?

November 27, 2011 119 Share this

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