For our Public Interfaces project, we’ve been asked to work within our thesis area. I’ve decided to build a public interface for Yankee Stadium. In doing some initial research, and working off of my past experiences, I’ve identified the following ::
Problem
- While the New Yankee Stadium does a great job of acknowledging the history of the Yankees, it does very little to tie this history back to their fans and their role in it, if only just as witnesses.
- Moreover, Yankee Stadium sees a wide variety of fans, from the diehard bleacher creatures to the casual first time fan. The stadium caters to the casual fans only by attempting to sell them overpriced food and beer, but does little to hook them emotionally and incentivize their return.
- Many fans, especially those from the neighborhood, have been outpriced by the Yankees catering to the luxury crowd.
- Finally, even for the most diehard of fans, attendance at games often feels like a singular event, unrelated to previous games attended or witnessed through another medium.
Solution Direction
- Casual fans need to be made to feel a part of the Yankees tribe. First time fans should feel the same connection to the team, and their fellow fans, as the most diehard of fans.
- Fans should be able to see a piece of themselves in every moment of Yankees history.
- These moments should not be viewed as singular events, but rather, as a continuous story.
- Fans should leave a game with an afterglow
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